Richard Branson Crashes Bike, Says ‘Life Flashed Before’ His Eyes

Richard Branson posted an image of his bloodied face after a bike accident in the British Virgini Islands (Virgin)

Richard Branson, the Virgin Group CEO, said he’s happy to be in the land of the living after a bike crash that left him bloody and bruised.

Branson, in a post on his website, said he was biking down a hill when his bike hit a speed bump, tossing him into the air. He was cycling on the British Virgin Islands.

The 66-year-old business magnate also posted a photo of his bloodied face.

“I really thought I was going to die,” he wrote in the post. “Fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life.”

Branson, who is worth $5.1 billion, suffered torn ligaments and a cracked cheek. “My bike went flying off the cliff and disappeared. We’ve since recovered the crumpled bicycle, completely destroyed. My cheek has been badly damaged and my knee, chin, shoulder and body severely cut,” he wrote.

Branson said he was amazed he was alive.

“As I landed, once I realized I was alive, I began testing my movement. I really couldn’t believe I was alive, let alone not paralyzed,” he wrote. “Coincidentally, the first person to arrive on the scene was my assistant Helen, who had just returned from holiday. She was wondering who was lying prostrate on the road. I was so glad to be alive that I quickly was able to summon my sense of humor, and said to her: ‘I’m alive! At least you’ve still got a job!’”

Branson said he still wants to complete the Virgin Strive Challenge in September.

“My attitude has always been, if you fall flat on your face, at least you’re moving forward. All you have to do is get back up and try again. At least I’m practicing what I preach—though a little too literally!” he wrote.

Branson has a well-documented knack for adventure. He crossed the Atlantic Ocean in a hot air balloon in 1987, and in 2004, he set a record for the fastest crossing of the English Channel in an amphibious vehicle.

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